In youth, our faces are fuller in the cheekbone region, and narrower at the chin and jaw, much like a “heart” shape. As we age, the upper face narrows with volume loss, and the lower face spreads, with jowls and jaw becoming more prominent, with the face assuming a more “trapezoidal” shape. The best facial rejuvenation approaches do not seek to “pull” this aging relationship back to baseline, rather, it is the gentle repositioning of the descending, wider elements (jowls and lower cheek) to more youthful positions, and repositioning and replacing lost volume to the upper cheek region to reestablish a more beautiful and natural contour.